The food and non-food retail sectors are at a strategic turning point. And yet, the scaling-up of these technologies remains largely unrealized.

Failure is not technological, but managerial and organizational.

How can we move from experimentation to industrialization of Generative AI in the retail sector?

This white paper aims to answer this question with an approach that is both ambitious and lucid. Ambitious, by illustrating in concrete terms the potential of GenAI to transform various corporate functions: from the supply chain to customer relations, via back-office, pricing, marketing and human resources. Lucid, by highlighting the frequent obstacles that explain why so many initiatives stall or fail, be they cultural barriers, governance issues, lack of quality data or new risks such as AI hallucinations. Above all, we will identify the key success factors for overcoming these pitfalls and deploying GenAI on a large scale in a sustainable and responsible way.